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The Medicare Supplement Plans or the Medigap policies are supplementary health insurance policies that are sold by the private insurance companies. These policies are not independent policies and are closely related with the Original Medicare. The purpose of the Medicare Supplement Plans is to fill up the gap between the policy coverage of the Original Medicare plans and the actual medical bill payable. That is a reason why these policies are also known as the Medigap plans. The Medigap offerings or the Medicare supplement plans have been standardized by the Centers of Medicare and Medicaid Services (CMS) in 1992. Though Medigap policies were also available prior to 1992 but the seniors possessing the plans prior to 1992 are still under non-standard plans. But these plans are no longer eligible for the new plans. It is to be mentioned that the Medigap or the Medicare supplement plans are sold by the private insurance companies and there are no government sponsorship behind them. And for that reason the insurance policies may vary from state to state. According to the law, the companies can offer only 12 Medicare supplement insurance plans. And these plans are named from A through L and each plan provides different sets of benefits. In 2006 it has been clearly stated that the Medigap Plans H, I, and J, cannot be sold to people with prescription to drug benefits, although there is a lax of this rule for people who already have those plans and they can keep them. And it is also to be noted that each Medigap policies must offer the same basic benefits, irrespective of whatever company may be selling them. The only thing that can differ from company to company is the amount of premium payable by the beneficiary. The point is that if you purchase a Medigap policy from any company under any letter cover the benefits must be same as provided by other companies under the same letter cover, for example, if you want to purchase a policy under the letter cover C or D the policy coverage and the benefits would be the same irrespective of whatever company you may choose. In most of the cases the Medicare Supplement Insurance companies can only sell standardized Medigap policies. It is also that the companies must mention the specific benefits that they offer so that you can easily compare them. It may be that each and every company may not offer every Medigap plans A through L, but they are bound to provide clear information about the policies they are dealing with. But the fact is that each company must provide Medigap plan A if they wish to offer any other Medicare Supplement Plans. However to sell the rest of the policies should be decided by the company themselves, although law might affect which ones they offer. But also with that as the Medigap plans are mostly administered by the private companies therefore the amount of the premium payable is totally under their consideration.

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start. Newbie Myth 1: The “Duplicate content penalty. ” Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a “duplicate content penalty. ” Why is this concern unjustified? * If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry “duplicate content” from the news wires such as Reuters and the Associated Press. * Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank. * Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty. True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-PageRank pages with the same content. But the “duplicate” pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site’s other pages. The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of “copyright theft” penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content. Newbie Myth 2: The goal is to get in article clearinghouse websites. There are over 100 popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare. com, amazines. com, and goarticles. com. Many novice content-distributors are upset when the article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. But the point of distributing content to those websites is for other website owners to find your content and put it on their websites–not to get a backlink directly from the clearinghouse website (though this is sometimes an unexpected bonus). Plus, to maximize PageRank-passing links, you also have to submit articles to website owners individually. It’s not a small amount of work. But there’s no substitute for a polite, individually crafted email recommending a website owner complement his or her existing articles with one you’ve written. Myth 3: Any content will do. Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high – quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web-optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you’ll be handicapping yourself from the start. Myth 4: Distributing content is easy. Just hit “send. ” Reality: Content distribution campaign requires skillful planning to target publisher websites effectively. This is essentially a four-step process. 1. You must identify the categories of websites most likely to republish your articles. These categories range from the very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses. It’s a careful balance: you need to make your target category narrowly relevant to maximize the value of the link and your chances of getting your article accepted for publication. But if you target too narrow a category, you’ll lower the maximum number of links you can hope to get. For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results. 2. To maximize success, you must have articles custom-created for each major category you want to submit to. “Incorporating Content in Web Design” and “Marketing with Content” would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won’t appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with “the web” would not be as effective. 3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, “Incorporating Content in Web Design” becomes “Incorporating Content into Flash Web Design,” or “Incorporating Content into Accessible Web Design. ” Sometimes the refinement is just a “find and replace” of one keyword for another, sometimes just in the title. Sometimes, entire paragraphs have to reworded or removed. 4. Once you’ve identified sub-categories of websites, you still have to be able to meet the requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category. In the end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it’s not magic beans. Like anything else having to do with achieving success on the web, it takes hard work and knowledge to be successful.

A company that has lasted over 50 years in the luggage industry, Rimowa first became popular back in the 1950s, when the major shift from land travel to air travel was made. Rimowa was known for its lightweight aluminum styles that allowed passengers to pack and carry their belongings in a sturdy case that would not break during the flight. Today, Rimowa’s Salsa luggage collection is one of the finest you will ever find on the market, and it’s at a fair price, too. It follows the traditional Rimowa style yet adds its own little flair on top. Rimowa is definitely known for its lightweight luggage. The Rimowa Salsa line is no exception. While the average suitcase weighs up to around 16 pounds (some even higher), even the largest Salsa luggage weighs a mere 10. 5 pounds. You can expect that the smaller 22-inch cases made for carry-ons will weigh much less. Although they keep a low weight, the Salsa bags also happen to keep a high standard of durability. They are designed so that they are flexible for packing, yet virtually indestructible at the same time. That’s because Rimowa combined the soft-side luggage, which is flexible, with the hard-side luggage, which is stable. You can see the Salsa luggage as a middle ground. The Rimowa Salsa series also takes care of security pretty well. The locking system in each bag is quite interesting. Salsa bags come with standard TSA locks that are embedded into the structure of the bag in case anyone tries to break it. These locks are combination locks that subsequently lock up the zippers. After all, what good is a lock if the zippers aren’t even touched? Rimowa has certainly taken security into consideration as there’s almost nothing left vulnerable. A third great feature is the ease of navigation with the Rimowa Salsa luggage. There are four wheels at the bottom of the case. All four allow a complete 360-degree turn, as they are ball-bearing wheels. These guys act exactly like the wheels on the bottom of most office chairs, but roll even smoother than a trackball mouse. It might even look like the bag will fall over the first time you try, but the bag is sturdy enough so that it won’t. If you’re looking for luggage that looks heavy, but isn’t, that might look easy to break into, but isn’t, and that might look difficult to move, but isn’t, check out the Rimowa Salsa collection. It’s bound to let you pack everything you want and keep it in the case until your destination. Although it is a bit pricey, it’s much worth the cost as it will last a lifetime and then some, and probably won’t have any problems along the way.

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start. Newbie Myth 1: The “Duplicate content penalty. ” Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a “duplicate content penalty. ” Why is this concern unjustified? * If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry “duplicate content” from the news wires such as Reuters and the Associated Press. * Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank. * Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty. True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-PageRank pages with the same content. But the “duplicate” pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site’s other pages. The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of “copyright theft” penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content. Newbie Myth 2: The goal is to get in article clearinghouse websites. There are over 100 popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare. com, amazines. com, and goarticles. com. Many novice content-distributors are upset when the article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. But the point of distributing content to those websites is for other website owners to find your content and put it on their websites–not to get a backlink directly from the clearinghouse website (though this is sometimes an unexpected bonus). Plus, to maximize PageRank-passing links, you also have to submit articles to website owners individually. It’s not a small amount of work. But there’s no substitute for a polite, individually crafted email recommending a website owner complement his or her existing articles with one you’ve written. Myth 3: Any content will do. Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high – quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web-optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you’ll be handicapping yourself from the start. Myth 4: Distributing content is easy. Just hit “send. ” Reality: Content distribution campaign requires skillful planning to target publisher websites effectively. This is essentially a four-step process. 1. You must identify the categories of websites most likely to republish your articles. These categories range from the very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses. It’s a careful balance: you need to make your target category narrowly relevant to maximize the value of the link and your chances of getting your article accepted for publication. But if you target too narrow a category, you’ll lower the maximum number of links you can hope to get. For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results. 2. To maximize success, you must have articles custom-created for each major category you want to submit to. “Incorporating Content in Web Design” and “Marketing with Content” would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won’t appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with “the web” would not be as effective. 3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, “Incorporating Content in Web Design” becomes “Incorporating Content into Flash Web Design,” or “Incorporating Content into Accessible Web Design. ” Sometimes the refinement is just a “find and replace” of one keyword for another, sometimes just in the title. Sometimes, entire paragraphs have to reworded or removed. 4. Once you’ve identified sub-categories of websites, you still have to be able to meet the requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category. In the end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it’s not magic beans. Like anything else having to do with achieving success on the web, it takes hard work and knowledge to be successful.

Search engine optimization and search engine marketing, when properly and ethically done, can yield spectacular results for companies that want to have a presence, build a brand, and generate revenues on the web. Much like any competition, there are no short-cuts to long lasting success in either search engine optimization or marketing. Still, shortcuts and tricks are often offered by companies promising guaranteed results at a cost of pennies on the dollar. Being a relatively new industry, there is much that is misunderstood about both the practice of and terminology surrounding SEO and SEM. What follows is a list of the kind of shortcuts and tricks that can backfire on a website, incurring penalties and/or landing it on a permanent blacklist. Black Hat Techniques – Black hat SEO is the catch-all phrase used to describe a variety of tricks and shortcuts that are considered unethical by the SEO community and the search engines. Use of these techniques can be tempting because of their lower costs and the fact that they can work temporarily. Basically considered a short sighted solution to a long term problem, these techniques will ultimately hurt the ranking of a website at best, with the worst case being that the website gets banned or blacklisted by search engines. Cloaking – A bait and switch technique designed to fool search engine crawlers. This tactic has a site’s server feed keyword rich content to the crawlers but if a visitor clicks on the link he will see completely different content. Doorway Page – A doorway page is meant to trick the search engines into thinking that a page is rich in relevant keyword content. These pages typically contain only keywords and are therefore useless for visitors. Hidden Text – Relevant or keyword rich content that is programmed into the html code which is invisible to the reader but will be picked up by search engine crawlers. Keyword Stuffing – Just like it sounds, the practice involves cramming as many keywords into the text as possible to increase the page ranking. Readers know keyword stuffing when they see it because of the blatant repetition of the same terms throughout the copy on a page. Keywords can also be stuffed in comment tags, alt tags, and in hidden text on the pages of the abusing site. These are but a few of the unethical practices which describe black hat SEO techniques. The search engines are very aware of “search engine spam” techniques and are always on the lookout for them. Getting caught using them is costly both in terms of rebuilding a site that has been banned, and from the lost sales opportunities as a result of getting tossed out of the search engines. Also hurt in that type of situation would be any branding efforts involving the offending website. Building and marketing websites can be extremely lucrative over the long term when done correctly. Trying to cut corners using black hat techniques is a sure way to turn a short term problem into a long term quagmire.

Many people hear about thousands who have learned how to make money online and want to know how they managed to do so.   It is no wonder that you want to know as well, because who would not want to be working from home in whatever climate they enjoyed at will.   While there are many scams out there that claim you can make money online, there are some true ways to make money online if you have the will, determination, and a strong work ethic.   There is no easy effortless way to make money online, but there are ways you can start working from home and enjoy a comfortable side income, or even more depending on your time frame. One of the top ways that people make money online is by selling ad space on popular websites.   The very first thing you will have to do in order to make money online is develop a popular website that enjoys a great deal of traffic.   Most ad space is paid for more generously when there are many visits, because this of course guarantees high exposure time.   Thus, you will have to build a web page that contains information that people are drawn to and want.   After you get a content idea, you will have to make the website approachable. This means in order to make money online you have to think of an idea that attracts people and then create a brilliant web design for it so that visitors come back.   If you want to start working from home permanently you will need to make a decent amount of money, so you need to fine tune your website to function brilliantly so you can get many visitors.   Many people employ SEO tactics to do this and make online, called Search engine optimization.   There are many ways while working from home to make your website attractive, which include keyword writing, and keyword headings.   You also might consider using backlinks placed around the web to encourage visitors to your webpage and help you get a higher ranking on search engines.   If you can create a brilliant website you will start to make money online and can achieve your dream of working from home.

A blog has no significance if no one can find and read it; especially, the blog that is created with the motive of generating traffic or getting potential visitors or buyers. Today, a number of efficient tricks can be used to increase your blog visibility. In this article, we are going to discuss a 5 step strategy that can be used to boost up the visibility of your blog placed on your already active website and to gain potential visitors and buyers. Set up your blog on your already active site: The first basic rule is setting up your blog on a sub-domain of your already active site. As for instance, if your site name is www. literacy. com then set up your blog on the sub-domain www. literacy. com/blog. The procedure is same that you use during the set up of your own site for hosting. Once your blog is set up on a sub-domain, create a back link to link it from your homepage to your original website. Also, you may try placing a direct link to your blog on your site’s navigation menu. Blog submission to all leading search engines: Submit and get your blog listed in all the major search engines. With every search engine, you need to submit the root URL of your blog. Secondly, do not think that your blog will attain good ranking instantly since search engines do take a little while to index the blog properly. Put smart SEO efforts: Put planned decent search engine optimization efforts. Your blog will not get the highest rank on the search engine even after getting indexed; hence, some special, extra efforts are required for better positioning of your blog in the SERPs. Reckoning on the popularity of your blogging platform, you have to choose your various efficient ways of setting up a search engine friendly blog. A few common tips are original and unique content, use of clean code and popular theme. Back links Creation: Another thing that assures increment in blog visibility is the inclusion of sought-after keywords in your blog and additions of backlinks i. e. links coming from another site to your blog. However, these links can bring benefits only if you post them on reputable sites that are relevant to your theme. Use add-ons: Many websites offers a variety of plug-ins for addition of features to a blog and among these, a few are designed specifically for search engines optimization. However, a user must be knowledgeable about picking up the appropriate plug-ins to reap good benefits of better blog visibility. Besides these five basic inevitable steps, a few other secondary tricks are present to augment blog visibility on your website such as relevant and quality content, regular blogging, blogosphere submission, proper keyword inclusion and blog directory submission.

It can be a hard task to understand what women really wish for, but it is not that difficult to win her heart. If you have opted for an online dating website, your job becomes very painless. In websites which dedicated for single men and women to meet each other and date, you can come across numerous dating profiles which would easily match up with your search criteria. Though such marvelous opportunities are right in front of them, men fail to meet a girl of his dream even after searching hard in the dating web services. At times, the women don’t act in response to their emails or the messages, and on other occasions, they don’t be keen on your dating profile. Even if some of them are talking with you, it may happen that they may discontinue the contacts after sometime. If you are in such a circumstance, you might have thought about the ways to attract the girl of your dram. Probably, your profile is not good enough to capture the attention of women in the website. Obviously, there are common mistakes men used to make when they are trying for a relationship on web. Crafting a dating Profile Only a small number of people know the significance of writing an impressive dating profile for their dating website. What they think, most of the time, is that they would be receiving a flurry of responses once they have made their dating profile and posted it. However, when you begin with a dating website, then only you come to know the intricacies of dating in the website. He will sooner or later realize that the importance of the dating profile. At that point, it is better for him to recreate his profile in an attractive manner. This is the most important thing we should taken into consideration while plunging into a dating website. The Type of Conversation Most men are very careless when it comes to talk on line with a woman. He thinks it is cool to talk anything he likes as the dating site provides enough privacy. They forget the importance of creating a first impression. If your intentions are serious in meeting the woman of your dream, you need to know how to start a nice conversation and maintain it. You need to have enough patience and confidence to break the ice and please the woman you wish to talk with. You would find scores of online dating tips on web. Reading a few of them will be really helpful. Pick Up Right One Though it is hard to understand the person while talking on web, men usually are experienced in finding the right girl to date. However, they make mistake by going after the external look. They look for the outer beauty and sensuality of the woman. He gives much important to it. In search of this he often fails to judge the external beauty of the girl he wishes to date. It is important for any man to go through a dating profile of a girl with minute care.

Most people look to their vet for the best advice on kitten care, or any animal care come to that. But can you be sure that they are giving you good, sound, unbiased advice based on solid research?The early months of 2009 have seen media reports about Harvard (US) medical students protesting that their professors have strong and lucrative ties to pharmaceutical companies. This compromises the professors integrity and can’t exclude them from biased teaching. If the most famous and most prestigious medical school in the largest democracy of the world has this problem, image what it must be like in less well known medical and veterinary schools. Add into the mix the lucrative commercial pet food industry and you may want to consider if your vet, who may be the nicest person in the world, has had the best training. Or perhaps s/he has received very biased and limited training: limited to ensuring the burgeoning profits of already highly profitable companies. You can’t blame the universities who are always short of money. You can’t blame the governments as they are always under pressure to deliver cheaper courses. It’s probably best not to blame anyone. But it does pay you to know what is going on. Perhaps now you can appreciate why so many vets strongly promote commercial pet food. Their reception rooms are packed solid from floor to ceiling. But stop and ask yourself if this is really the way to optimum kitten care. Or is it more for optimum profits in the commercial pet food industry? Or optimum vet care, with all the ensuing unhealthy cats?I want to introduce you to Dr Francis Pottenger. He was a research scientist and conducted nutritional tests on cats between 1932 and 1942. He discovered that cats who were fed only a cooked diet, even though ‘perfected balanced’, showed a marked reduction in their immune responses. This lowered immune response was passed on to the next generation. Further feeding of cooked food, further lowered the immune response. And so the cycle went on. By the third generation illnesses such as heart lesions, hepatitis, feline urological syndrome, irritable bowel syndrome, leukaemia, tumours, arthritis and a host of other immune deficient maladies were occurring. Dr Pottenger went on to discover that the immune response could be improved simply by giving them a raw food diet. But it took another three generations for the immune system to be back up to a really optimum level of efficiency, that you commonly find in wild cats. If you are still confused, and I can’t blame you if you are, here’s a suggestion to use when you search for the best kitten care. Fads come and go. What ’science’ discovers this year, is out moded next year as fashion changes, as inaccuracies are discovered, as more information comes to light. On the other hand, nature has perfected herself over millennia. Cats have evolved on their raw diet and thrived. Man and his puny ideas, have not, and will never, alter a cats digestive system. How can it when you look at all the time nature has had to fine tune it?Translating good kitten care feeding into practice is not without its problems. There are some do’s and don’ts that you must adhere to. Such as: what meat can be overfed with disastrous results what ingredient, often left out, MUST be present is a healthy kitten’s diet what additional supplements should you add to the diet Once you get your head around the concept and get into the routine, natural kitten care comes easily. It will also deter most cats from hunting as an adult. Hunting domestic cats are normally trying to redress the lack of nutrients in their diet, rather than doing what comes naturally. Feed your cat as nature intended, and the rewards will be endless.

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start. Newbie Myth 1: The “Duplicate content penalty. ” Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a “duplicate content penalty. ” Why is this concern unjustified? * If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry “duplicate content” from the news wires such as Reuters and the Associated Press. * Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank. * Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty. True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-PageRank pages with the same content. But the “duplicate” pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site’s other pages. The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of “copyright theft” penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content. Newbie Myth 2: The goal is to get in article clearinghouse websites. There are over 100 popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare. com, amazines. com, and goarticles. com. Many novice content-distributors are upset when the article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. But the point of distributing content to those websites is for other website owners to find your content and put it on their websites–not to get a backlink directly from the clearinghouse website (though this is sometimes an unexpected bonus). Plus, to maximize PageRank-passing links, you also have to submit articles to website owners individually. It’s not a small amount of work. But there’s no substitute for a polite, individually crafted email recommending a website owner complement his or her existing articles with one you’ve written. Myth 3: Any content will do. Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high – quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web-optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you’ll be handicapping yourself from the start. Myth 4: Distributing content is easy. Just hit “send. ” Reality: Content distribution campaign requires skillful planning to target publisher websites effectively. This is essentially a four-step process. 1. You must identify the categories of websites most likely to republish your articles. These categories range from the very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses. It’s a careful balance: you need to make your target category narrowly relevant to maximize the value of the link and your chances of getting your article accepted for publication. But if you target too narrow a category, you’ll lower the maximum number of links you can hope to get. For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results. 2. To maximize success, you must have articles custom-created for each major category you want to submit to. “Incorporating Content in Web Design” and “Marketing with Content” would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won’t appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with “the web” would not be as effective. 3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, “Incorporating Content in Web Design” becomes “Incorporating Content into Flash Web Design,” or “Incorporating Content into Accessible Web Design. ” Sometimes the refinement is just a “find and replace” of one keyword for another, sometimes just in the title. Sometimes, entire paragraphs have to reworded or removed. 4. Once you’ve identified sub-categories of websites, you still have to be able to meet the requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category. In the end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it’s not magic beans. Like anything else having to do with achieving success on the web, it takes hard work and knowledge to be successful.